Zhuvahina, I. O.2023-01-032023-01-0320232410-4981https://eir.nuos.edu.ua/handle/123456789/6437Zhuvahina, I. O. Matrix Method for Assessing Investment Resources of the Retail Trade Enterprise / I. O. Zhuvahina // Journal of Advocacy, Research and Education. – 2021. – Issue 8(2). – P. 49–57.enevaluationextended reproductioninvestment attractivenessinvestment potentialmarket economymatrix methodresourceretail tradesimple reproductiontrade turnoverUkraineArticle