The evolution of the marketing communications development process in building relationships with consumers

dc.contributor.author	Khmarska Iryna
dc.date.accessioned	2026-05-07T11:59:13Z
dc.date.issued	2025-12-27
dc.description	Khmarska, I. The evolution of the marketing communications development process in building relationships with consumers / I. Khmarska // Creative economy and the role of it in the digital world : monograph / ed. I. Tatomyr, L. Kvasnii. – Praha : OKTAN PRINT, 2025. – P. 174–184.
dc.description.abstract1	The paper analyzes the issue of the current state of communications. Today, in modern conditions, marketing communication is no longer just a tool for commercial influence. It is increasingly acquiring a social and ethical dimension, contributing to the formation of social consciousness and the promotion of certain values and ideas. Therefore, the formulation of the communication process should be considered not only as a technical sequence of actions, but also as a strategic approach aimed at establishing interaction with the market, combining economic, social and cultural aspects.
dc.identifier.isbn	978-80-53072-53-3
dc.identifier.uri	https://eir.nuos.edu.ua/handle/123456789/12738
dc.language.iso	en
dc.subject	marketing communications
dc.subject	potential
dc.subject	market offers
dc.subject	marketing
dc.subject	communications tasks
dc.subject	commercial communications
dc.title	The evolution of the marketing communications development process in building relationships with consumers
dc.type	MonographicSection

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