Trends in digital business transformation in the age of turbulence and digital innovation

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dc.contributor.authorSerhiichuk S.
dc.date.accessioned2025-12-22T08:55:25Z
dc.date.issued2025
dc.descriptionSerhiichuk, S. Trends in digital business transformation in the age of turbulence and digital innovation / S. Serhiichuk // Матеріали ХVІ міжнар. наук.-техн. конф. "Інновації в суднобудуванні та океанотехніці". – Миколаїв : НУК, 2025. – С. 711–713.
dc.description.abstract1This article explores the key trends in digital business transformation in the context of global turbulence and rapid technological innovation. Based on theoretical analysis and case studies, it identifies 12 core digital technologies, that are reshaping how businesses create, deliver, and capture value. The research emphasizes the importance of combining global innovations with local adaptation strategies for Ukrainian enterprises, particularly in wartime conditions. It also highlights emerging technologies such as digital twins, collaborative robots, and immersive media as drivers of resilience and competitiveness. The findings suggest that a successful digital business transformation strategy requires holistic thinking, digital leadership, cross-functional collaboration, and alignment with ESG and circular economy principles. The article concludes by outlining future research directions on industry-specific digitalization models and the transformation challenges of SMEs in conflict-affected regions.
dc.identifier.isbn978-966-321-487-0
dc.identifier.urihttps://eir.nuos.edu.ua/handle/123456789/11534
dc.language.isoen
dc.relation.ispartofseriesУДК; 658.012.4:004.738.5
dc.subjectdigital business transformation
dc.subjectdigital innovation
dc.subjectstrategic management
dc.subjectbusiness resilience
dc.subjectdigital maturity
dc.titleTrends in digital business transformation in the age of turbulence and digital innovation
dc.typeTheses

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Матеріали конференцій. Кафедра менеджменту