Project management digitalization values models for a real estate development companies

Abstract

Purpose. The purpose of this article is to study the developments of the value approach in project management and its application to digitalization projects of development companies, to build a model for classifying the values of digitalization projects of development companies, a conceptual model for delivering digitalization values in development companies, and to analyze such models based on this approach. Methods. The study applied value-based management methods to build value models, project management methods to study the digitalization project, classification methods to develop a value classification model for the digitalization project of development companies, formalization methods to obtain a mathematical model, and SWOT analysis methods for the corresponding study of the developed models. Results. The objects of digitalization of a development company were identified, a model for classifying the values of digitalization of development companies was proposed, which distinguished four classes of values, within which the types of values were defined. Based on the conducted research, a conceptual model of delivering digitalization values for a development company was proposed in the form of a methodological basis and a chain of values – values of the first, second and third kind. A model of value of the third kind was formalized, taking into account the synergy of the received values. Scientific novelty. For the first time, based on a combination of project management and a value approach to digitalization projects, a model for classifying digitalization values of development companies and a conceptual model for delivering digitalization values for a development company have been created. Practical significance. The above developments are aimed at providing development companies with a scientific basis for meeting modern challenges and achieving competitiveness in difficult modern conditions. Thanks to the results of the study, which implements a systematic approach to the digitalization of a development company and allows for an assessment of the cumulative effect of digitalization and the impact of each of its components, taking into account the synergy of impacts, the complexity of management can be reduced, the creative resource of the development company’s specialists can be released to solve complex design tasks, the effectiveness of the company’s projects can increase, and the company’s good reputation in the market can be formed.